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Can we have a single, unified, authentic online persona?

Book Review, Doctoral research, Ideas you can use, Speaking 5 Comments »
One Person/Multiple Careers by Marci Alboher

One Person/Multiple Careers by Marci Alboher

In her inspiring book, One Person/Multiple Careers, Marci Alboher (a lawyer-turned-journalist/speaker/writing coach) argues that we should be unleashing, rather than hiding, the multiple career identities that many of us have. Marci’s book was the first place I heard the term “slash careers” as a description of the multiple career trajectories and multiple income streams that so many of us have. Almost everyone I know is a something/something else.

So okay, I’m going to finally do it. I am a Speaker/actor/writer/trainer/manager/consultant/sailor. How hard was that? In the world of online social networking, it seems to be exceedingly difficult. Most people I have talked to are very ardent about keeping their various “sub-personas” very compartmentalized. Facebook is for friends/family/partying (ie. never friend the boss…), LinkedIn is for corporate life, Twitter is for… hmmm – don’t have an answer for that one yet.

A friend/colleague and I kicked off this year by agreeing that this should be a year of authenticity – that we were going to move our various sub-personas into greater alignment, and care less about what our various “markets” think.

This got me thinking about social networking, and how I have most of my actor/writer/sailor connections on Facebook, whereas most of my consultant/manager/trainer connections are all on LinkedIn. My speaker/author friends are one of the few crossover communities that are on both. Could I bring all of these communities together?

Pink shirt guy

Pink shirt guy

As a first step, I unified all my profile images into one of my acting/speaking headshots – pink shirt guy. Before that, I was the Mr. scruffy actor/sailor on Facebook, buttoned-down Mr. Corporate on LinkedIn and pink shirt guy on Twitter. Though not all-encompassing, pink shirt guy probably does the best job of capturing the kinds of enthusiasm I feel for speaking to groups, acting on stage, a great day managing a team, teaching a course I am passionate about etc.

I used to also have separate Web pages (Speaker, Actor, Sailor, blah blah blah). This was beyond tedious, both to maintain, and to be forever thinking about the “message” that was appropriate to go out to separate communities/markets. So I scrubbed all that and am unifying everything here under one umbrella. It’s a work in process, but a step in the right direction – toward an authentic, 360 degree view of a whole person.

How about you? Do you have multiple personalities online, or have you been able to unify things? Are you still cautious about the self/selves you reveal to the various communities/markets you operate in, or have you decided to chuck it and present one face to the world?

I would really be interested in your thoughts, so please weigh in here with a comment or contact me directly.

To explore having me speak to your group or team about authenticity, social media, or other topics please contact Rob Duncan at greatcapes@gmail.com or via the Contact tab on this page.

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