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Social media is… so NOT social!

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Doing real things with real people is more fun!

My Klout score has stopped rising lately, and has begun a mild correction downward. And yet I’m having more fun, doing more things with real people and accomplishing way more. I am immersing myself in scene study work with some great acting partners, and enjoying speaking to groups of real-live people. I wrote a feature length movie screenplay in 2 weeks.

So what’s up?

Well, I’d never describe myself as any kind of canary in a coal mine, but the inescapable fact is that I am bored with social media. The less time I spend engaged in social media of any kind, the happier I am. Taking a complete pass on Pinterest for example, was a sign of good health to me.

Stella Adler Studio Summer Conservatory

Rob Duncan is doing real things with real people


This isn’t the first time I have noticed this. I wrote about it here some time ago when I had returned to theater training in New York. Mind you, it’s not unusual that I would be an early exit candidate, since I was both an earlier adopter and did a doctorate on the topic of social media (the latter a guaranteed recipe to kill an interest in anything…).

So am I part of an early wave that is starting to walk away for good? Or am I taking a well-earned vacation? Time will tell. Just the same, I won’t be lining up to buy any social media stocks for the long term.

Here are a few things to consider doing as the weather improves, kind of a spring cleaning for the brain:

1. Have a cleansing social media fast. Stay off social media for a week or more at a time. Yes, it’s scary. Start with 2 hours and work up to whole days gradually, so you don’t go into sudden withdrawal.

2. Spend a week unsubscribing from updates, feeds and emails that no longer interest you. It’s amazing how many of these things still stream in, yet we don’t think to hit the instant unsubscribe button.

3. Be social, don’t just “do” social. Join genuine, real-world social events. Take a class, put on a play, join a team, see friends. If you’re really Jonesing for online connections, use things like Meetup to line up real face-to-face events.

4. Honor your solitude. Take some time to reflect. Cultivate a sense of enlightened exclusivity. Be less available.

5. Take yourself private. Stop over-sharing every little thing. If it’s a marketing tactic, trust me, it’s not working (you heard it here).

6. Keep social media as a treat – like ice cream. The odd time I pass through Facebook and LinkedIn (okay, Facebook) these days, It’s actually fun to see what people are up to.

So my challenge to us all is: step away from the screen, put the gadgets down, and go out and play. With real people!

One Response to “Social media is… so NOT social!”

  1. Gail Severini Says:

    Great points! It is time for a “market correction”.

    And to tell the truth, I really don’t get Klout. I can’t imagine how it can possibly really reflect influence. I give Klout but I don’t track mine. It is not a measure of realization for me – connections to smart people with whom I can do great work is. Now I don’t need a metric to know that that varies widely on SM.

    Nice to hear your point of view and I love hearing the humor in your tone. Sounds like you are in a great place. Gail

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