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Don’t brand yourself, be yourself!

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Rob Duncan, brandless

Omigosh, I left home today without my personal brand – the horror!

So, do I like, have to be genuinely myself until I get my brand back?

Does this mean the “Innovation Catalyst” can just be the grumpy guy at Starbucks who liked everything better the old way, and isn’t in the mood to catalyze today? Is that such a a bad thing?

At their best, personal brands reflect the very pinnacle of ourselves. They are emblematic of our best qualities, and to some extent, the person we would like to be. They are that version of ourselves that we would immediately be drawn to at a networking event.

The dark side of personal brands is when they become a mask, a lie that prevents us from being authentic. Several weeks ago, I wrote here about the importance of not spreading one’s selves too thinly, and the need to present a unified, authentic persona to the world.

If you are finding yourself consciously thinking about your personal brand too much – to the point maybe where you are asking yourself which of your market segments will be at the pub tonight – you may need a brand holiday. Here are a few ideas:

  • Anti-brand yourself. Come up with the most self-deprecating, hilariously negative personal brand that truly reflects the worst angels of your nature. Strut it out for a day. You may actually enjoy being that person…
  • Try on a totally different brand. Convene a focus group of your friends over pizza and beer, and let them come up with your new brand. Focus in on the ideas that happen after the beer has been flowing, and test-drive that new brand for a week.
  • Go brandless. Just introduce yourself as so-and-so, and leave the elevator speech at home. Use active listening to learn all about the other person, and let your own identity emerge naturally as the conversation flows. Hmmm… I can see brand-burning parties cropping up all over!

So there you go – some old-fashioned ideas from the Innovation Catalyst, who is taking brand holiday of his own today!

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